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other tracks: Ludacris
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Introductions can make or break you in the startup ecosystem. Here are seven simple rules for entrepreneurs to keep in mind when it comes to effective introductions, with accompanying lyrics from some of my favorite rappers:.
I left my cell, my pager, and my home phone at the bottom. Building a company and developing a financing strategy is a process of acquiring increasingly higher validation.
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Even if certain investors decide to pass, they can be effective guides who can help you map out your future intro map. You ought to find out who knows relevant investors in your space well and cultivate those relationships early. When it comes to asking someone to make an intro on your behalf, you need to find a shared connection with the strongest connection to both parties. Sometimes, folks push on a shared connection click a loose link to their target.
Ideally, you want to find someone who knows you both well and can act as a strong mutual filter. Those from successful entrepreneurs in related businesses. Angel investors can also be a great source of deal flow for me as a seed stage investor.
The best angels are very smart about how they mine their contacts for follow-on investments in their portfolio. If everything is a fit for me, that means nothing is, for all intent and purpose. Instead of knowing what I want and filtering opportunities for me, these useless over-sellers flood my inbox. Yes, these guys bring continue reading deals, but most of them are bad deals due to the lack of filtering, creating a very low signal to noise ratio.
Referrals I ignore are those that come from bankers and fundraising consultants who are all about closing a deal and moving onto the next one. Once you identify a list of top tier investors for your current round, you need to figure out how to best approach each investor on that list.
A good way to pace these intros is to have an A pick and a B pick in each round of intros.
Think of it like applying to college. You had your top picks, and you had your backups, which shaped your application strategy. Just like college, you obviously want to start this process early to learn more here yourself effective time.
Put in work to build and keep connections. The longer things stretch out, the more a face and name fades, and the more likely it is that somebody loses a business card. Dedicate half an hour a week to this.
Blasting out requests to multiple shared contacts for an introduction to the same person can mean that target person getting bombarded. On occasion, it can look a little desperate for the entrepreneur, too.
I recommend stack-ranking your shared connections and going after an intro sequentially. Wait for one to pass or not reply for a few days before moving on to the next one. Get to know investors before you meet them in person i.
Investors are an active bunch, so there are plenty of opportunities to figure out their opinions and areas of interest long before you shake hands for the first time. You can follow them on Twitter and Medium, check out their conference talks, read their commentary in stories on tech sites, etc.
Facebook Twitter Instagram Youtube. Song by LudacrisGet back. I made it a point to go and volunteer at tech conferences thereby bypassing the need to buy a ticket and would largely ignore my volunteer duties in order to gain access to the speaker room. Once you identify a list of top tier investors for your current round, you need to figure out how to best approach each investor on that list. Young Jeezy Representing feat.
Do your research on whose door you walk through before you walk in. Post introduction, remember that first impressions are important. Often associates and analysts take first meetings with entrepreneurs before bumping opportunities up to partners at VC funds. Even if you were introduced to a partner, he or she may not attend the initial pitch.
We all know LinkedIn Inmail cold email is the worst way to reach out to folks.
My favorite LinkedIn Inmail is a note from a pretty girl who ends up being a Pakistani guy. Who knew catfishing had spread to LinkedIn?!
Instead, build your network by being high energy and proactive. As mentioned earlier, investors are increasingly public these days. I made it a point to go and volunteer at tech conferences thereby bypassing the need to buy a ticket and would largely ignore my volunteer duties in order to gain access to the speaker room.
The takeaway here is that you need to do whatever it takes to warm up your intros and avoid reaching out cold. Go out there, hustle your ass off and build a path to who you want to meet.
In the red light district! We all know LinkedIn Inmail cold email is the worst way to reach out to folks. Motherfucker you don't know me like that!
Now and forever more, the intro will continue to reign supreme. While there are no shortcuts to getting intros, there is a way to do them right.
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